Polymarket Partners with Dow Jones to Integrate Prediction Market Data in Financial Media

Polymarket has secured its first media partnership, striking a deal with Dow Jones to feature prediction market data across its financial outlets. The New York-based prediction platform will see its data published both digitally and in print, including integration into new products like an earnings calendar forecasting trader expectations for public companies.

The agreement marks a strategic comeback for Polymarket, which resumed U.S. operations in late 2022 after a regulatory settlement with the CFTC over unregistered derivatives activity. Its restructured platform now focuses narrowly on data distribution—a pivot that aligns with growing institutional interest in alternative market signals.

Prediction markets continue walking a regulatory tightrope. While platforms like Kalshi have forged similar partnerships with CNBC and CNN, critics argue these operations resemble unlicensed gambling—particularly when wagering on financial instruments or corporate earnings. Dow Jones' adoption nevertheless signals mainstream curiosity about crowd-sourced forecasting, with data flowing to institutional audiences through the Wall Street Journal and its wire service.